About
Why The Name
Dry Fly Insights?
When fly-fishing, the general notion is to select and present the perfect fly to a ‘holding’ trout. If you’ve done your homework, made a delicate cast, and matched the hatch with type, size, and color…a beautiful creature will stealthily rise from the depths, flash, and take the fly. There is nothing like it.
The Secret Is Observation
The same is true with brand identity and design. You are, in essence, "casting" to your customer. With great care, we craft a distinguished brand positioning targeting a specific audience and then leverage the power of world-class design to attract them and “take” the fly.
Dry Fly helps our clients make that perfect cast.
Todd.
Principal
Todd has been a leader in brand marketing and design for 25 years. His career started in Chicago as a very green but equally scrappy account exec at Lipson, Alport, Glass & Associates (LAGA), which at the time was the largest independent brand identity and package design agency in the world. Before he left for his home state of North Carolina, he was a member of the executive leadership team and co-leading LAGA’s 85-person Chicago office.
Todd has worked on dozens of national and international B2B and B2C brands, helping them to understand who they are, how they are different, and why anyone should care. He likes to identify the end in mind early on, so he doesn’t waste his client’s valuable time. He can’t imagine doing anything else, except perhaps standing in a river waving a stick, searching for those elusive trout (that led to the name of the firm).
Todd attended the University of North Carolina at Chapel Hill where he studied Communications, and minored in Creative Writing and Spanish. He then ventured to Chicago to earn his MBA in Marketing and Strategy at Northwestern’s Kellogg Graduate School of Management.
Todd is based in Charlotte, yet often found in Chicago, NYC, and San Francisco. With unlimited data and every Apple product imaginable, he’s always available and anxious to help.
