Approach
What’s Keeping You up at Night?
Our clients call us when:
- Their brand positioning is poorly defined or no longer relevant
- Packaging is invisible at shelf
- Market share is plummeting
- Major accounts are in jeopardy
- They want to attract potential investors
- Product benefits and claims are overly generic
- Employees don’t know how to deliver a positive customer experience
Why our clients choose us:
- We get that our job is to make your job easier
- Every project team is hand-selected for the job
- Coast-to-coast senior talent, tested by 30 years of collaboration
- Flexible business model results in reasonable fees
- We move at the speed of business
- Experience with regional, national and international brands
- We stick to our knitting & will tell you if we are not a good fit for your job
Discover:
Before we tackle a challenge, we need to understand the opportunity. So our Discover phase does exactly that – we audit the competition, talk to internal and external stakeholders, conduct primary and secondary research, walk the store aisles, and dig deep into your brand history. This helps us turn the lights on and illuminate insights that feed the development of a strategic brief that will move the needle.
Develop:
This phase comes in various shapes
& sizes, but it always begins with gaining alignment from the learning in the Discover phase. This ensures that our exploration is on-brand, on-budget and on-time. Sometimes the output is a brand platform with accompanying verbal & visual guidelines. Or a brand identity system. Other times it’s a targeted package redesign for a new product in a new channel.
Deliver:
The deliver phase is about successful implementation of the ideas we developed on your behalf. We interface with digital and print production suppliers in staggering detail. We user-test. We review the analytics. We see it through to the end, because you have invested your time and money and don’t deserve any unwanted surprises. You deserve the satisfaction of completing a job well done.